Page 3 - MBRF PR REPORT - MAY 2025
P. 3
PR REPORT
MBRF
May 2025
10 Press Releases were issued for MBRF
8 Interviews were conducted for MBRF
29 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 3,022,806
*Arabic Total Value of Spend 1:4 AED 12,091,224
English Total AED 891,800
*English Total Value of Spend 1:4 AED 3,567,200
TOTAL AED 15,658,424
Total Arabic Media Reach 1,703,174
Total English Media Reach 298,702
Total No. of Coverage 321
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
