Page 3 - UNION PROPERTIES GENERAL REPORT - October 2024
P. 3
GENERAL REPORT
Union Properties
October 2024
2 Press Releases were issued for Union Properties
1 Statement was issued for Union Properties
1 Event was submitted for Union Properties
4 Interviews were conducted for Union Properties
11 Content Development were made for Union Properties
1 Additional work was made for Union Properties
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,349,370
*Arabic Total Value of Spend 1:4 AED 13,397,480
English Total AED 207,200
*English Total Value of Spend 1:4 AED 828,800
TOTAL AED 14,226,280
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
