Page 3 - CHARABANC PR REPORT DECEMBER 2024
P. 3
PR REPORT
CHARABANC
December 2024
1 Press Release was issued for Charabanc
The Press Release was sent to all local, Pan Arab English and Arabic publications.
A r a b i c T o t a l A E D 113,600
*Arabic Total Value of Spend 1:4 AED 454,400
English Total AED 294,200
*English Total Value of Spend 1:4 AED 1,176,800
TOTAL AED 1,631,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
