Page 69 - SOBHA REALTY PR REPORT - MAY 2024

5/15/24, 2:43 PM Unique 'Ultimate Golf Challenge’ a certified success in its first season
compete in at least half of the event.

The first ‘Ultimate Golf’ event took place at Emirates Golf Club in January, where there

were multiple formats with a cumulative scoring system, including matchplay with the

Petrochem Condors Team taking the title.

ADVERTISING

Earlier this month the second edition of the ‘Ultimate Golf’ series took place at Dubai

Creek Golf & Yacht Club under the new brand nam - the Sobha Realty Ultimate Golf
Challenge, with the Tristar Gladiators Team taking the title.

Brandon De Souza, Tournament Director of Ultimate Golf Challenge, commented “Our

mandate for these events is to encourage networking, both personal and business,
through the platform of golf.

“From the feedback we have received from the 280 players who competed in both events

– this has been achieved – in fact exceeded,” he added. “With the scores mainly being
confirmed and published through our App at the end of each shotgun – the numbers of

players, supporters, team captains and mentors and sponsors attending our prize
presentations has been more than impressive.”

De Souza, a former champion golfer from India and the brain and driving force of the

Ultimate Golf Challenge, highlighted the role of partnering with brands to grow the event.

https://www.zawya.com/en/life/sports/unique-ultimate-golf-challenge-a-certified-success-in-its-first-season-ted15n1s 2/3