Page 73 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/22/25, 1:13 PM Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector - Middle East News …
Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development,
said: “Khalifa Fund’s participation in the Abu Dhabi International Food Exhibition (ADIFE) 2025 reaffirms
its commitment to supporting Emirati startups and small and medium-sized enterprises (SMEs) in the food

sector by connecting them with markets and businesses, and enabling them to unlock new opportunities
for growth and expansion. The Fund will showcase a range of innovative ventures across smart farming,
sustainable packaging, and food services, contributing to strengthening the national food ecosystem and

enhancing the competitiveness of locally produced goods in regional and global markets.”

The ventures supported by the Khalifa Fund at ADIFE 2025 include Tural and Honey Khairat Herbs,
which offers the finest varieties of coffee, herbs and spices, honey, apiary products, and mineral
water; Bebax Coffee, a premium coffee roaster and retailer brand; East Gate Bakery Equipment

Factory, a factory specialises in the manufacture, installation, and maintenance of all types of Arab and
Western bakery machinery; and The Box General Trading, a dynamic company that specialises in the
distribution and development of high-quality products across the food and beverage, nutrition, health, and

well-being sectors.

The list of SMEs also comprises Al Dar Pickles, which specialises in producing various types of pickles

and cheeses; Lolli and Pops Trading, offering a wide selection of unique sweets from all over the
world; Excellence Meats, producing and promoting high-quality, fresh New Zealand food products; Pearl
Specialty Coffee Roastery, supplying roasted coffee and equipment to coffee shops and
individuals; Hafeet for Honey, which produces local honey ; and Iconic Solutions which delivers smart,

accessible, and innovative vending.

Khalifa Fund’s participation reinforces its commitment to supporting and transforming Emirati SMEs

enabling them to align with the UAE’s strategic goals for sustainable food systems and positioning them
as global players. ADIFE serves as a global platform to connect these ventures with international
investors, partners, and collaborators. Each of the participating ventures embody the spirit of innovation,

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