Page 3 - LAMBORGHINI PR REPORT - February 2024
P. 3
PR REPORT
Lamborghini Abu Dhabi & Dubai
February 2024
5 Content Development were made for Lamborghini
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
English Total AED 140,800
*English Total Value of Spend 1:4 AED 563,200
TOTAL AED 563,200
Total English Media Reach 22,042,300
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
