Page 55 - AAE PR REPORT - OCTOBER 2025

10/20/25, 10:34 AM 'Al Ansari Exchange' And 'Emarat' Announce Strategic Partnership To Enhance Customer Experience In The UAE

As part of this collaboration, the two entities have launched a campaign titled“One Year of Free Fuel,” offering one lucky winner free
fuel for an entire year, valued at up to AED 10,000. The campaign is open to all customers who complete a remittance transaction
using a promo code via the Al Ansari Exchange mobile app or at any of its branches. Customers who use the EmCan app for their
transaction will receive double the chances to win, earning two raffle entries.

In addition to the grand prize, members of Al Ansari Exchange's Plus Rewards loyalty programme will enjoy a 25% discount on Lube
Express and car wash services at all Emarat stations. This benefit can be easily redeemed by using loyalty points through the Al
Ansari Exchange app.

Ali Al Najjar, Chief Executive Officer at Al Ansari Exchange, commented:“At Al Ansari Exchange, we are committed to going beyond
traditional financial services by delivering innovative solutions that add real value to our customers' everyday lives. This strategic
partnership with Emarat is a testament to that vision-offering exciting opportunities to win and meaningful savings that make a
difference in daily expenses.”

Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing, Emarat Retail Operations at Emarat, said:“Emarat
exists to serve communities across the UAE, and partnerships like this turn that purpose into practical value. By connecting EmCan
with Al Ansari Exchange's footprint and digital channels, we are making everyday life easier-whether you are sending money home,
refuelling, or caring for your car. The 'One Year of Free Fuel' campaign and ongoing savings reflect our commitment to responsible,
rewarding benefits that customers can feel at the pump and in their wallets.”

This partnership between two of the UAE's most trusted brands reflects a shared commitment to improving customer experience and
making essential daily services more rewarding and accessible.

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