Page 3 - NAFFCO PR REPORT - January 2024
P. 3
PR REPORT
Naffco
January 2024
1 Press Release was issued for Naffco
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 210,300
*Arabic Total Value of Spend 1:4 AED 841,200
English Total AED 202,600
*English Total Value of Spend 1:4 AED 810,400
TOTAL AED 1,651,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
