Page 155 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/11/23, 1:14 PM Latest News

ARAB BUSINESS NEWS Leading Business News website in the Middle East

 5/11/2023 About Contact

Discover the latest Pro AV and media technology trends and

features as they take centre stage at Integrate Middle East

 11/05/2023

Dubai, May 10, 2023

Integrate Middle East, a signiícant new learning and networking event for the entire AV integration value chain, is all set to commence
next week, oìering a unique opportunity for the global professional AV & Media Technology community to congregate and share the
latest and best practices in the íeld.

Co-located with CABSAT 2023, the event will take place from May 16 – 18,2023, at Dubai World Trade Centre and feature a show îoor that

highlights the power of Integrated AV tech solutions. Visitors from across the Pro Av eco-system will enjoy live and interactive features,
including lighting shows, Interactive Learning Zone, Multi-Conference Demo Arena, Smart Home Simulator, Digital Signage, Education

Technologies, Command and Control Rooms, and Live Event Solutions, and a large-scale LED wall, built by Absen, a world-leading supplier
of digital display solutions.

Absen has created two eye-catching live features for Integrate Middle East visitors, which include a 3D digital experience on a 100 sq m
LED digital wall and an experiential interaction opportunity with a 90 sq m screen.

Attendees can also expect a multinational line-up of presentations, speaker sessions, and panel discussions, with speakers from The Big

Reveal Author, Koerner Design, JLL, Viola, the Global Signage Alliance, Advanced Interactive Media Solutions, and other organisations.

By attending these thought-provoking debates on current industry trends - such as the future of the Pro AV sector, the growing use of
virtual and AI technology and IoT, the rising giant of eSports, touchless transportation journey, remote delivery of events, phygital stores

with XR, new revenue streams unlocked by AV - visitors can learn about the latest advancement in technology and best practices from
leading industry experts to stay up-to-date with the latest trends and improve their work procedures, ultimately leading to greater
success in the industry.

Various vertical markets will also be explored, including the use of Pro AV systems to support the EdTech community and the
advancement of its integration into the larger entertainment industry to deliver immersive and engaging experiences for audiences.

Joe Way, Director of Learning Environments at the University of Southern California, said: “We are honoured to take part in Integrate

Middle East to help educators learn how to signiícantly accelerate the development of the educational process using cutting-edge
technological solutions that have had a remarkable impact on the sector, as well as to explore the critical role of visual tools in education

and learning. I am delighted to be presenting a thematic talk on ‘Hybrid Learning – Lessons from Building an Award-Winning Digital
Campus,’ which will be centred on topics such as the role of AV technologies in facilitating more interactive and immersive educational
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experiences, integrating augmented reality, blockchain, and the metaverse into learning space and how îipped classrooms are
transforming educational systems by leveraging innovative technologies.”
Those attending can discover the full spectrum of pioneering Pro AV technology and explore products and solutions for digital signage,

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