Page 234 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/19/23, 11:53 AM Integrate ME to discuss the significance of cutting-edge
As the UAE prepares to host Cop 28 in November 2023 and

emphasises the importance of robust ESG strategies, there is a

growing need to leverage smart technology. This presents a unique

opportunity to improve building management practices, enhance

sustainability efforts, and drive innovation in the industry.

Michael Bosworth, Executive Vice President, Enterprise, at

Christie, added: “We are thrilled to exhibit our end-to-end visual

solutions of projection, flat panels, and content management which

transform spaces to provide dynamic experiences, at Integrate

Middle East. We deliver comprehensive and integrated solutions for

installations including lobbies, meeting rooms, and auditoriums

using our expertise in AV technologies. Working with our partners,

we can assist building managers and owners in developing more

effective and welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage

market in smart buildings is expected to grow from $6.1 billion in

2018 to $13.2 billion by 2023, at a CAGR of 16.7 per cent[ii] as data

generated by smart buildings can be of great relevance in

‘narrowcasting’ to the building’s users.

Once audio-visual integrators have determined which digital

displays are most suitable for the needs of employees and the

building itself, the data collected from smart buildings will become

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