Page 3 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023
P. 3
PR REPORT
Integrate Middle East
February ‐ May 2023
7 Press Releases were issued for Integrate Middle East
1 News Brief was issued for Integrate Middle
1 Media Invite was made for Integrate Middle
1 Opinion Piece was made for Integrate Middle
21 Interviews were secured for Integrate Middle
18 Contents Developments were made for Integrate Middle East
13 Speakers and exhibitors quotes drafted and used in the PRLs
18 exhibitors’ quotes for the PSR
The Press Releases were sent to all local, Pan Arab English, and Arabic publications, and to
international.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l AED 2,500,700
*Arabic Total Value of Spend 1:4 AED 10,002,800
E n g l i s h T o t a l AED 2,722,200
*English Total Value of Spend 1:4 AED 10,888,800
O T T A L AED 20,891,600
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
