Page 69 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/19/23, 1:45 PM Integrate Middle East 2023 brings its launch event to a successful conclusion, with praise from 70+ founding exhibitors | Web Rel…
Among the live and interactive demonstrations was a 3D digital experience on a 100 sq m LED

digital wall, and an experiential interaction opportunity with a 90 sq m screen, both constructed by

Absen, a leading provider of digital display solutions. Other features around the show floor

included Pro AV displays including an Interactive Learning Zone; Multi-Conference Demo Arena;

Smart Home Simulator; Digital Signage, Education Technologies; Command and Control Rooms,

and Live Event Solutions.

Jaswinder Guleria, Industry Development Director MEA of Absen, said: “It was a delightful
experience to showcase our big 8k resolution screen with high-quality colour image as a unique

feature at the Integrate Middle East. Full HD and 4k have been quite popular in the recent times, so
we wanted to showcase our 8k resolution screen as something extraordinary for people to see and

which is soothing to the eyes. Currently, the staging and rental industry is witnessing a demand for

such solutions, as most shows are broadcasted live. Our key concept was to showcase that our

products can enable people to view shows exactly as it can be seen in person.”

Khalid Sweidan, Vice President Sales at ROE Visual (Middle East and Africa) said, “It was a

pleasure to showcase our cutting-edge LED display technology at the first edition of Integrate

Middle East. By exhibiting our flexible and versatile suite of products, we aimed to position

ourselves as the go-to LED solutions provider in the region and assist our clients in delivering

advanced solutions to the market. Integrate Middle East served as an ideal platform for us to

strengthen our client relations and engage in expanding our network.”

Many of the 70-plus founder exhibitors expressed their intent to return for the 2024 edition of
Integrate Middle East, with increased stand space to further demonstrate how their products and

solutions can add value to a wide variety of industries and to once again benefit from the

knowledge sharing opportunities offered at the Integrate ME Summit.

This year’s Summit heard speakers fromShure, Global Signage Alliance, HL Group, Newtek,

HQWS, the University of Southern California, and other organisations, provide presentations,

speaker sessions, and panel discussions for attendees.

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