Page 3 - DGHR PR REPORT - JULY 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
July 2024
2 Press Releases were issued for DGHR
5 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,379,300
*Arabic Total Value of Spend 1:4 AED 5,517,200
English Total AED 694,100
*English Total Value of Spend 1:4 AED 2,776,400
TOTAL AED 8,293,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
