Page 3 - HYTERA PR Report -October 2023
P. 3
MEDIA MONITORING REPORT
(October 2023)
Hyetera
2 Press Releases were issued for Hyetera.
6 Interviews were Conducted for Hyetera.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 352,700
*Arabic Total Value of Spend 1:4 AED 1,410,800
English Total AED 623,000
*English Total Value of Spend 1:4 AED 2,492,200
TOTAL AED 3,902,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
