Page 3 - HyperPay PR REPORT - JANUARY 2025
P. 3
PR REPORT
HyperPay
January 2025
1 Press Release was issued for HyperPay
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 239,800
*Arabic Total Value of Spend 1:4 AED 959,200
English Total AED 164,900
*English Total Value of Spend 1:4 AED 659,600
TOTAL AED 1,618,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
