Page 3 - WORLD OF COFFEE PR REORT - DECEMBER 2023
P. 3
PR REPORT
World of Coffee
December 2023
1 Opinion Piece was made for World of Coffee
2 Content Development were made for World of Coffee
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 460,900
*Arabic Total Value of Spend 1:4 AED 1,843,600
English Total AED 348,600
*English Total Value of Spend 1:4 AED 1,394,400
TOTAL AED 3,238,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
