Page 3 - Centena Group PR Report - February 2025
P. 3
MEDIA MONITORING REPORT
(February 2025)
Centena Group
1 Press Release was issued for Centena Group
2 Interviews were conducted for Centena Group
1 Feature Article was issued for Centena Group
1 Opinion Piece was issued for Centena Group
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 170,000
*Arabic Total Value of Spend 1:4 AED 680,000
English Total AED 567,700
*English Total Value of Spend 1:4 AED 2,270,800
TOTAL AED 2,950,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
