Page 3 - FUGRO PR REPORT DECEMBER 2024
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PR REPORT
FUGRO
December 2024
1 Interview was secured for Fugro
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
E n g l i s h T o t a l A E D 48,400
*English Total Value of Spend 1:4 AED 193,600
TOTAL AED 193,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
