Page 22 - ELM- JANUARY & FEBRUARY 2023

Press Release

Elm Signs a MOU with the Royal Commission for AlUla

13 February 2023- Elm, a pioneer of digital solution, and the Royal Commission for AlUla
(RCU), signed a Memorandum of Understanding (MoU) in the field of research, on the sidelines
of LEAP 2023 held in Riyadh from 6 to 9 February.

Eng. Amr bin Saleh AlMadani, RCU's CEO, and Dr. Abdulrahman bin Saad Aljadhai, Elm's CEO,
signed the MoU, which provides a framework for bilateral cooperation in the fields of scientific
research, development and implementation of joint projects, and promotion of added value, in
accordance with the aspirations and visions of both parties and of the target entities in the
governorate of AlUla.

The MoU states that RCU shall provide research requirements and permits, coordinate with
stakeholders, and determine methods to be used in research and studies.

For its part, Elm will conduct analysis; prepare, study, review, develop, and align projects and
applied scientific research of common interest; develop mechanisms to monitor implementation;
coordinate activities; organize workshops; and give presentations in scientific conferences as part
of its partnership with RCU. Conducting research on RCU's services and solutions will enhance
their efficiency and highlight prospects for their development.

Eng. AlMadani, RCU's CEO, stated that one of the MoU's objectives is to make Al-Ula a unique,
international destination for living, tourism, and business. He emphasized that through its
partnerships and programs, RCU strives to achieve the vision of AlUla and maximize impact by
promoting sustainable development for humans and places.

For his part, Dr. Aljadhai, Elm's CEO, said that the company strives to enhance its research and
strategic cooperation with various government sectors, ministries, and agencies, including RCU.

Dr. Aljadhai expressed Elm's interest in contributing to RCU's efforts to improve the efficiency of
its work management, with its digital transformation expertise. He pointed out that Elm is aware
of the role that digital transformation can play in enhancing the capacity of tourism authorities and
institutions and developing their performance, which can contribute effectively to developing

services in the sector and making them more seamless.