Page 3 - ELM- JANUARY & FEBRUARY 2023
P. 3
PR REPORT
Elm
January – February 2023
13 Press Releases were were issued for Elm
1 Interview was missed for Elm
13 Content Developments were made for Elm
The Press Releases were sent to all local, Pan Arab Arabic publications.
TOTAL VALUE ‐ ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l AED 3,205,900
*Arabic Total Value of Spend 1:4 AED 12,823,600
TV Coverage Total AED 1,210,500
*TV Coverage Total Value of Spend 1:4 AED 4,842,000
T O T A L AED 17,665,600
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
