Page 1017 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

1/17/24, 2:29 PM Sobha Realty unveils first of its kind 3D ad - Campaign Middle East

It is a first of its kind to showcase Sobha Realty’s brand ethos ‘Art of the Detail’ in an
innovative advertising approach.

Ashish Parakh, Chief Marketing Officer at Sobha Realty, said: “The new 3D Anamorphic advertisement

is a robust example of Sobha Realty’s efforts to uphold the essence ‘Art of Detail’. We have seamlessly
integrated our concepts of innovation and luxury in this first of its kind immersive display, with an aim to
draw the attention of global investors.

“At Sobha Realty, we consider this innovation as a way to revolutionise advertising and showcase our
ethos to a diverse community by displaying it at one of the most renowned destinations in Dubai,

Jumeirah Beach Residence.”

The developer aims to strengthen their efforts to attract a multitude of global investors with this
advertisement.

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