Page 1058 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

HH Sheikh Hamdan bin Mohammed said that the Government of Dubai places a high priority on the
happiness and well-being of its citizens. This commitment reflects the vision and directives of HH Sheikh
Mohammed bin Rashid Al Maktoum to launch diverse programmes and initiatives aimed at addressing
citizens' aspirations in terms of work, life, well-being, and housing. These initiatives are designed to
foster family and social stability, playing a crucial role in advancing the country’s developmental journey,
His Highness said.

His Highness’s remarks came during his visit to the Center, where he was welcomed by His Excellency
Mattar Al Tayer, Dubai's Commissioner General for the Infrastructure, Urban Planning, and Wellbeing
Pillar and Chairman of the Supreme Committee of Urban Planning in Dubai; His Excellency Sultan Butti
bin Mejren, Director General of Dubai Land Department; and His Excellency Omar Hamad Abdullah
Hamad Bu Shehab, CEO of the Mohammed Bin Rashid Housing Establishment.

“As part of the Dubai Social Agenda 33, launched by HH Sheikh Mohammed bin Rashid and centred
around the theme of 'Family: The Foundation of Our Nation,' we have established the Dubai Integrated
Housing Center. Designed to offer UAE citizens a streamlined and hassle-free home-building experience,
the Center will offer 54 services, bringing together resources from four government entities and two
private sector partners, all under one roof,” His Highness said.

He added that the Center will provide comprehensive support, including consultancy for design selection,
guidance on cost-saving measures and assistance with financing through banks. The goal is to create a
comfortable environment with convenient access, ensuring a seamless, easy and efficient home-building
experience for citizens.

“Constructing a family home can be a challenging experience for many young individuals, demanding
specific expertise and financial and legal awareness. Our aim is to transform this experience for citizens.
The Center is set to commence its operations and deliver services starting next month,” Sheikh Hamdan
said.

“We will continue to launch new projects in the next phase, reflecting our commitment to fostering stable
families and ensuring the highest quality of life for them,” he added.

The Center aims to achieve the primary objective of the Dubai Social Agenda 33, aiming to position
Dubai as a global benchmark for housing services. The initiative aligns with one of the agenda's specific
targets, ensuring the provision of land and a residential loan to every new Emirati family within a year of
application.

The Dubai Integrated Housing Center will provide comprehensive housing services, encompassing
personalised design and budget planning tailored to family size, assistance in selecting interior design and
colour schemes, consultation on construction and financial planning and the estimation of project costs.

Additionally, the centre addresses the diverse needs of citizens, with a specific focus on housing,
construction and land services, including the selection and allocation of residential lands.

During a tour of the Dubai Integrated Housing Center, His Highness visited the construction exhibition
hosted by Sobha Realty, which showcases elements of design for citizens seeking to construct their
houses.

The government entities offering services through the Center include the Mohammed Bin Rashid Housing
Establishment; Dubai’s Roads and Transport Authority, Dubai Municipality and Dubai Land.

https://mediaoffice.ae/en/news/2024/January/16-01/Hamdan-bin-Mohammed-launches