Page 1075 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

1/17/24, 11:12 AM Under the directives of Mohammed bin Rashid, Hamdan bin Mohammed launches ‘Dubai Integrated Housing Center’ to provide 5…
of Urban Planning in Dubai; Sultan Butti bin Mejren, Director General of Dubai Land Department; and Omar Hamad Abdullah
Hamad Bu Shehab, CEO of the Mohammed Bin Rashid Housing Establishment.
“As part of the Dubai Social Agenda 33, launched by HH Sheikh Mohammed bin Rashid and centred around the theme of
‘Family: The Foundation of Our Nation’, we have established the Dubai Integrated Housing Center. Designed to offer UAE
citizens a streamlined and hassle-free home-building experience, the Center will offer 54 services, bringing together resources
from four government entities and two private sector partners, all under one roof,” he said.
He added that the Center will provide comprehensive support, including consultancy for design selection, guidance on cost-
saving measures and assistance with financing through banks. The goal is to create a comfortable environment with
convenient access, ensuring a seamless, easy and efficient home-building experience for citizens.
“Constructing a family home can be a challenging experience for many young individuals, demanding specific expertise and
financial and legal awareness. Our aim is to transform this experience for citizens. The Center is set to commence its
operations and deliver services starting next month,” Sheikh Hamdan said.
“We will continue to launch new projects in the next phase, reflecting our commitment to fostering stable families and ensuring

the highest quality of life for them,” he added.
The Center aims to achieve the primary objective of the Dubai Social Agenda 33, aiming to position Dubai as a global
benchmark for housing services. The initiative aligns with one of the agenda’s specific targets, ensuring the provision of land
and a residential loan to every new Emirati family within a year of application.
The Dubai Integrated Housing Center will provide comprehensive housing services, encompassing personalised design and
budget planning tailored to family size, assistance in selecting interior design and colour schemes, consultation on
construction and financial planning and the estimation of project costs.
Additionally, the centre addresses the diverse needs of citizens, with a specific focus on housing, construction and land
services, including the selection and allocation of residential lands.
During a tour of the Dubai Integrated Housing Center, His Highness visited the construction exhibition hosted by Sobha
Realty, which showcases elements of design for citizens seeking to construct their houses.
The government entities offering services through the Center include the Mohammed Bin Rashid Housing Establishment;
Dubai’s Roads and Transport Authority, Dubai Municipality and Dubai Land. Additionally, two private partners, Emirates
Islamic Bank and Sobha Realty, are also contributing to the array of services offered.

Mattar Al Tayer said that fully fledged centre reflects Dubai Government’s commitment to provide comprehensive housing
services to citizens in line with the Dubai 2040 Urban Master Plan.
Dawood Al Hajri, Director General of Dubai Municipality, said that the Center plays a vital role in delivering outstanding
housing services that cater to the needs of citizens. It facilitates their housing and construction procedures with high efficiency,
he noted.
Sultan Butti bin Mejren said that the close collaboration between various entities through the Center will enhance the
efficiency of services provided to citizens.
Omar Hamad Abdullah Hamad Bu Shehab said that the Center provides top-tier services and solutions for housing and
construction. He added that the concept of the centre is a product of ongoing collaboration among various entities, aiming to
achieve the highest levels of happiness and welfare for citizens.
Early January, His Highness Sheikh Mohammed bin Rashid launched a AED208 billion Dubai Social Agenda 33 to double the
number of Emirati families in the emirate within a decade. He also set out plans to increase housing standards, health care
and quality of life for citizens.

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