Page 1087 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

Urban Planning in Dubai; Sultan Butti bin Mejren, Director General of Dubai Land

Department; and Omar Hamad Abdullah Hamad Bu Shehab, CEO of the Mohammed
Bin Rashid Housing Establishment.

“As part of the Dubai Social Agenda 33, launched by His Highness Sheikh Mohammed
bin Rashid and centred around the theme of 'Family: The Foundation of Our Nation,'
we have established the Dubai Integrated Housing Center. Designed to offer UAE
citizens a streamlined and hassle-free home-building experience, the Center will offer

54 services, bringing together resources from four government entities and two
private sector partners, all under one roof,” he said.

He added that the Center will provide comprehensive support, including consultancy
for design selection, guidance on cost-saving measures and assistance with financing
through banks. The goal is to create a comfortable environment with convenient
access, ensuring a seamless, easy and efficient home-building experience for citizens.

“Constructing a family home can be a challenging experience for many young
individuals, demanding specific expertise and financial and legal awareness. Our aim

is to transform this experience for citizens. The Center is set to commence its
operations and deliver services starting next month,” Sheikh Hamdan said.

“We will continue to launch new projects in the next phase, reflecting our commitment

to fostering stable families and ensuring the highest quality of life for them,” he
added.

The Center aims to achieve the primary objective of the Dubai Social Agenda 33,
aiming to position Dubai as a global benchmark for housing services. The initiative
aligns with one of the agenda's specific targets, ensuring the provision of land and a

residential loan to every new Emirati family within a year of application.

The Dubai Integrated Housing Center will provide comprehensive housing services,

encompassing personalised design and budget planning tailored to family size,
assistance in selecting interior design and colour schemes, consultation on
construction and financial planning and the estimation of project costs.

Additionally, the centre addresses the diverse needs of citizens, with a specific focus
on housing, construction and land services, including the selection and allocation of
residential lands.

During a tour of the Dubai Integrated Housing Center, His Highness visited the
construction exhibition hosted by Sobha Realty, which showcases elements of design
for citizens seeking to construct their houses.