Page 160 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
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3/5/24, 11:35 AM         Sobha Realty achieves all-time high sales in 2023 with record bookings of AED 15.5bln – Bizpreneur Middle East
        Sobha Realty achieves all-time high sales in 2023


        with record bookings of AED 15.5bln


         LATEST NEWS, NEWS  March 4, 2024   News

















































                                    Sobha Realty, a leading real estate developer in the region committed to delivering unrivalled quality
                                    and luxury, concluded the year 2023 with record-breaking sales. The company recorded all-time high
                                    sales of AED 15.5 billion in 2023, demonstrating the surging demand for its luxury properties.
                                    In 2023, the company witnessed a 51 per cent growth in sales across its diverse portfolio of
                                    residential and commercial developments in Dubai. The company attained its sales target of AED 15
                                    billion in 2023 and is aspiring to achieve AED 20 billion in 2024. Sobha Realty’s steadfast
                                    commitment to ensure utmost excellence in design, craftsmanship, quality, and customer
                                    satisfaction, as well as timely delivery of its projects have been key factors for the rising demand for
                                    its properties. The company handed over 1819 units in the last year across 2 of its completed
                                    projects, before their due date. In view of this sales growth, the company has attained a market
                                    share of ~10 per cent by value in Dubai during the year.
                                    Last year, the company also made significant strides in establishing a robust global presence
                                    through its marketing efforts and set out the aspiration to expand its footprint in some key global
                                    markets. Sobha Realty’s consistency in setting new industry standards with each of its projects,
                                    including the newly launched Sobha Hartland-2 and Sobha Seahaven Sky Edition, has resulted in a
                                    strong demand from the consumers.
                                    Last year the company took a strategic initiative to introduce their first corporate brand campaign
                                    ‘The Art Of The Detail’ which showcases the DNA of the organization. As a result, Sobha realty rose
                                    up to become the 2nd most recalled brand in Dubai Real Estate in the year, reported in a brand
                                    heath research conducted amongst real estate intenders.
                                    Ravi Menon, Co-Chairman of Sobha Realty, said: “We are delighted to conclude 2023 on a high
                                    note, attaining record-breaking sales and establishing strategic partnerships that will shape the
                                    future of Sobha Realty. The exceptional growth reflects our steadfast commitment to delivering high-
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