Page 175 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/4/24, 1:14 PM Sobha Realty achieves all-time high sales in 2023 with record bookings of AED 15.5 Billion | UAE News 24/7
satisfaction, as well as timely delivery of its projects have been key
factors for the rising demand for its properties. The company
handed over 1819 units in the last year across 2 of its completed
projects, before their due date. In view of this sales growth, the
company has attained a market share of ~10 per cent by value in
Dubai during the year.

Last year, the company also made significant strides in
establishing a robust global presence through its marketing efforts
and set out the aspiration to expand its footprint in some key
global markets. Sobha Realty’s consistency in setting new industry
standards with each of its projects, including the newly launched
Sobha Hartland-2 and Sobha Seahaven Sky Edition, has resulted
in a strong demand from the consumers.

Last year the company took a strategic initiative to introduce their
first corporate brand campaign ‘The Art Of The Detail’ which
showcases the DNA of the organization. As a result, Sobha realty
nd
rose up to become the 2 most recalled brand in Dubai Real
Estate in the year, reported in a brand heath research conducted
amongst real estate intenders.

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Ravi Menon, Co-Chairman of Sobha Realty, said: “We are
delighted to conclude 2023 on a high note, attaining record-
breaking sales and establishing strategic partnerships that will
shape the future of Sobha Realty. The exceptional growth reflects
our steadfast commitment to delivering high-quality properties. As
we step into 2024, our focus remains on adapting to evolving
market trends and elevating the quality of our services, further
ensuring a continuation of our upward trajectory in the dynamic
real estate landscape and realising our vision to be a global real
estate brand.”

Throughout 2023, Sobha Realty strategically elevated its market
position and ensured continued success by creating worthwhile
partnerships. In line with its endeavour to explore new
opportunities beyond the regional real estate landscape, Sobha
Realty entered into a significant venture with IIFA 2023 to cater to
the global Indian audiences, as well as marked a multi-year
principal partnership with Arsenal Football Club for a truly global
outreach.

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