Page 198 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/4/24, 1:17 PM PRESSR: Sobha Realty achieves all-time high sales in 2023 with record bookings of AED 15.5bln — TradingView News
view of this sales growth, the company has attained a market share

of ~10 per cent by value in Dubai during the year.

Last year, the company also made significant strides in establishing a

robust global presence through its marketing efforts and set out the

aspiration to expand its footprint in some key global markets. Sobha

Realty’s consistency in setting new industry standards with each of

its projects, including the newly launched Sobha Hartland-2 and

Sobha Seahaven Sky Edition, has resulted in a strong demand from

the consumers.

Last year the company took a strategic initiative to introduce their

first corporate brand campaign ‘The Art Of The Detail’ which

showcases the DNA of the organization. As a result, Sobha realty rose

up to become the 2nd most recalled brand in Dubai Real Estate in

the year, reported in a brand heath research conducted amongst real

estate intenders.

Ravi Menon, Co-Chairman of Sobha Realty, said: “We are delighted

to conclude 2023 on a high note, attaining record-breaking sales and

establishing strategic partnerships that will shape the future of

Sobha Realty. The exceptional growth reflects our steadfast

commitment to delivering high-quality properties. As we step into

2024, our focus remains on adapting to evolving market trends and

elevating the quality of our services, further ensuring a continuation

of our upward trajectory in the dynamic real estate landscape and

realising our vision to be a global real estate brand.”

https://www.tradingview.com/news/reuters.com,2024-03-01:newsml_Zaw4ZnJzB:0-pressr-sobha-realty-achieves-all-time-high-sales-in-2023-with-reco… 2/4