Page 263 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/29/24, 1:23 PM Mohammed bin Rashid chairs MBRGI Board of Trustees meeting, announces results of its Year in Review 2023 report | Emirates …
amounted to around AED 1.1 billion, up AED 190 million

compared to 2022.

In collaboration with regional and international

organisations, MBRGI launched several initiatives and

campaigns around the world, with a focus on

underserved communities facing the challenging

realities of poverty, natural disasters and conflicts.

Campaigns and initiatives launched under this pillar

included the ‘1 Billion Meals Endowment’ campaign,

which aimed to establish the largest sustainable food

endowment fund that would help eliminate hunger in

line with Sustainable Development Goals. A massive

success, the campaign raised a record AED 1.075 billion

from 180,000 contributors, including His Highness

Sheikh Mohammed bin Rashid Al Maktoum’s personal

contribution of real estate assets and monetary

donations worth AED 250 million.

Other initiatives included “Bridges of Goodness”

campaign to provide and relief to victims of the Syria

and Türkiye earthquake, emergency aid to Sudanese

displaced populations who forcibly left their homes due

to conflict in Sudan, as well as emergency aid worth AED

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