Page 360 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )
P. 360

The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin
            Rashid Al Maktoum on 4 March, and organised by the Mohammed bin Rashid Al Maktoum

            Global Initiatives, allows contributors to honour their mothers by donating on their behalf.
            It aims to provide education and vocational training to underprivileged individuals by
            supporting education across all levels and vocational tracks, giving them a chance to
            improve their quality of life, build their capabilities and equip themselves with the skills
            needed to succeed the job market, which will ultimately support development in their

            communities.


            The campaign seeks to revive the culture of endowments as a means of fostering
            sustainable impact and giving, while also highlighting the role of mothers in supporting
            their children’s education. The campaign also reinforces key values such as honouring
            parents, kindness, compassion and solidarity in the community, further strengthening the

            UAE’s humanitarian role.






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