Page 514 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/13/24, 1:51 PM Sobha Realty makes new brand film with a little help from Arsenal FC - Campaign Middle East
Sobha Realty makes new brand film with a little

help from Arsenal FC

Justin Harper

Sobha Realty has released a new brand film to commemorate the expansion of its collaboration with Arsenal.

The property developer recently became principal partner and the club’s new training ground naming rights
partner.

It has now produced a short film featuring Arsenal’s Martin Ødegaard, Bukayo Saka and Jakub Kiwior.

The aim of the video is to showcase the shared values of Arsenal and Sobha Realty, and their commitment to
excellence,

Last week, the Sobha Realty Training Centre was officially launched.

Ashish Parakh, Chief Marketing Officer of Sobha Realty, said: “By leveraging the vast possibilities in both the
real estate sector and football as a sport, Sobha Realty and Arsenal aim to set new standards for global
collaborations.

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