Page 618 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:32 AM Small Business - The Advocate-Messenger | The Advocate-Messenger
of us, with Sobha becoming our first ever training ground naming rights partner, supporting their global
growth ambitions as they seek to establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us develop the best
possible environment for our men's and women's players, coaches and support staff for years to come. Our

training centre is a big part of our people's lives. It's not just about working hard on the pitches, but also
working in our office spaces, learning, relaxing and spending time with teammates, colleagues and their
families. We are building a winning team and a winning culture; attention to detail is very important and
it's crucial that our people have the right conditions to prepare well and perform at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish robust
partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing
the naming rights at The WM club to becoming a Principal Partner and renaming the club's training ground
as "Sobha Realty Training Centre", highlights the evolution of our collaborations and our commitment to

fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship.
This collaboration represents our commitment to quality, expansion and innovation, not just in the US and

the UK, but on an international scale. Our global targets complement Arsenal's remarkable legacy and
together we aim to explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend our partnership with
Arsenal to new heights by securing this landmark naming rights under which the club's training ground

will be renamed Sobha Realty Training Centre.

"The agreement highlights our steadfast commitment towards promoting excellence in both real estate and
sports, as it paves new paths of development for both Sobha Realty and Arsenal. As the first-ever naming
rights partner of Arsenal's training ground, we seek to leverage our extensive experience in the field of real

estate development to create an ideal environment for players and staff. The partnership exemplifies our
robust commercial strategy and efforts to establish a stronger presence in international markets."

Read the full story here: https://www.24-7pressrelease.com/press-release/508173/sobha-realty-acquires-
first-ever-naming-rights-renames-arsenal-fc-training-ground-to-sobha-realty-training-centre

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