Page 662 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:44 PM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to 'Sobha Realty Training Centre'

Sobha Realty acquires first-ever naming rights, renames

Arsenal FC training ground to 'Sobha Realty Training

Centre'

DUBAI, UAE, February 04, 2024 /Business PR News/ -- Arsenal and Sobha Realty have today announced a
new long-term vision for their partnership which will see the Dubai-based luxury real estate developer becoming
the club's first ever training ground naming rights partner, and the training ground being renamed as Sobha Realty
Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official training kit
sleeve partner for the club's men's and women's teams.

The partnership will see Arsenal benefit from Sobha Realty's unrivalled expertise in property and real estate to
explore the development opportunities at the club's training ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to
life, with expansion plans in the UK and US in addition to helping the brand Sobha become more recognisable
amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with big ambitions. We're
excited to build on our partnership and tap into their extensive knowledge in property development. Their unrivalled
experience will help us understand and explore the opportunities available to us, ensuring we're always moving
forward with world-class facilities for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which
support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both of us, with
Sobha becoming our first ever training ground naming rights partner, supporting their global growth ambitions as
they seek to establish a stronger presence worldwide.
Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us develop the best possible
environment for our men's and women's players, coaches and support staff for years to come. Our training centre
is a big part of our people's lives. It's not just about working hard on the pitches, but also working in our office
spaces, learning, relaxing and spending time with teammates, colleagues and their families. We are building a
winning team and a winning culture; attention to detail is very important and it's crucial that our people have the
right conditions to prepare well and perform at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish robust partnerships that
transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The
WM club to becoming a Principal Partner and renaming the club's training ground as "Sobha Realty Training
Centre", highlights the evolution of our collaborations and our commitment to fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship. This
collaboration represents our commitment to quality, expansion and innovation, not just in the US and the UK, but
on an international scale. Our global targets complement Arsenal's remarkable legacy and together we aim to
explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend our partnership with Arsenal
to new heights by securing this landmark naming rights under which the club's training ground will be renamed
Sobha Realty Training Centre.

"The agreement highlights our steadfast commitment towards promoting excellence in both real estate and sports,
as it paves new paths of development for both Sobha Realty and Arsenal. As the first-ever naming rights partner of
Arsenal's training ground, we seek to leverage our extensive experience in the field of real estate development to
create an ideal environment for players and staff. The partnership exemplifies our robust commercial strategy and
efforts to establish a stronger presence in international markets."

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