Page 676 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:47 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - WWZW

DUBAI, UAE, February 04, 2024 /24-7PressRelease/ -- Arsenal and Sobha Realty

have today announced a new long-term vision for their partnership which will see the

Dubai-based luxury real estate developer becoming the club's first ever training

ground naming rights partner, and the training ground being renamed as Sobha Realty

Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal

and the official training kit sleeve partner for the club's men's and women's teams.

The partnership will see Arsenal benefit from Sobha Realty's unrivalled expertise in

property and real estate to explore the development opportunities at the club's training

ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly

global real estate player to life, with expansion plans in the UK and US in addition to

helping the brand Sobha become more recognisable amongst its target audiences

around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic

business with big ambitions. We're excited to build on our partnership and tap into

their extensive knowledge in property development. Their unrivalled experience will

help us understand and explore the opportunities available to us, ensuring we're

always moving forward with world-class facilities for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually

beneficial partnerships which support the objectives of both Arsenal and our partner.

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