Page 776 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/29/24, 8:44 AM Small Business - Middlesboro News | Middlesboro News
real estate player to life, with expansion plans in the UK and US in addition to helping the
brand Sobha become more recognisable amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with

big ambitions. We're excited to build on our partnership and tap into their extensive knowledge
in property development. Their unrivalled experience will help us understand and explore the
opportunities available to us, ensuring we're always moving forward with world-class facilities

for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial
partnerships which support the objectives of both Arsenal and our partner. This is a

groundbreaking agreement for both of us, with Sobha becoming our first ever training ground
naming rights partner, supporting their global growth ambitions as they seek to establish a

stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us

develop the best possible environment for our men's and women's players, coaches and support
staff for years to come. Our training centre is a big part of our people's lives. It's not just about

working hard on the pitches, but also working in our office spaces, learning, relaxing and
spending time with teammates, colleagues and their families. We are building a winning team

and a winning culture; attention to detail is very important and it's crucial that our people have
the right conditions to prepare well and perform at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish robust
partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos.

From securing the naming rights at The WM club to becoming a Principal Partner and
renaming the club's training ground as "Sobha Realty Training Centre", highlights the evolution

of our collaborations and our commitment to fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact that goes beyond
sponsorship. This collaboration represents our commitment to quality, expansion and

innovation, not just in the US and the UK, but on an international scale. Our global targets
complement Arsenal's remarkable legacy and together we aim to explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend our

partnership with Arsenal to new heights by securing this landmark naming rights under which
the club's training ground will be renamed Sobha Realty Training Centre.

https://smb.middlesboronews.com/article/Sobha-Realty-acquires-first-ever-naming-rights-renames-Arsenal-FC-training-ground-to-Sobha-Realty-Traini… 2/3