Page 22 - ADTCM PR REPORT - FEBRUARY 2026

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism

and media influence and its prominent role in the global tourism industry, in addition to the

growing demand for destinations that offer authentic and diverse travel experiences

combining culture, leisure, and nature. He noted that the tour aims to strengthen awareness

of the Emirate’s tourism identity and consolidate its image as a destination capable of

attracting a wide range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media continues to

implement its international promotional programmes within a comprehensive and integrated

vision that supports sustainable economic development objectives, enhances the contribution

of the tourism sector to the local economy, raises competitiveness, and reinforces the

Emirate’s position as a prominent tourism and cultural hub at both regional and international

levels.

This tour forms part of a broader series of international initiatives undertaken by the

Department as part of its strategic direction to enhance the Emirate’s institutional presence

globally, build a strong and enduring destination image, highlight its promising tourism and

cultural potential, and reinforce tourism’s role as a key driver of comprehensive development.

-Ends-