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2/9/26, 12:48 PM Ajman Department of Tourism, Culture and Media Organises Promotional Tour in the United Kingdom - Biz Today
the integrated tourism product that reflects the Emirate’s forward-looking vision for this vital
sector.

The programme includes a series of high-level professional meetings with leading tour

operators, travel and tourism companies, and representatives of specialised media outlets in
the UK market. These meetings will provide a platform to present available tourism and
investment opportunities, explore avenues for cooperation, exchange expertise, and build long-

term partnerships that contribute to boosting inbound tourism and opening new channels for
sustainable tourism promotion.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Department, stated,

“organising this promotional tour in the United Kingdom reflects the Department’s commitment
to adopting a proactive and systematic approach to international tourism promotion, expanding

the base of source markets, and enhancing the Emirate’s competitiveness in priority markets,
in line with the Department’s strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism
and media influence and its prominent role in the global tourism industry, in addition to the

growing demand for destinations that offer authentic and diverse travel experiences combining
culture, leisure, and nature. He noted that the tour aims to strengthen awareness of the

Emirate’s tourism identity and consolidate its image as a destination capable of attracting a
wide range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media continues to
implement its international promotional programmes within a comprehensive and integrated

vision that supports sustainable economic development objectives, enhances the contribution
of the tourism sector to the local economy, raises competitiveness, and reinforces the Emirate’s

position as a prominent tourism and cultural hub at both regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the
Department as part of its strategic direction to enhance the Emirate’s institutional presence

globally, build a strong and enduring destination image, highlight its promising tourism and
cultural potential, and reinforce tourism’s role as a key driver of comprehensive development.

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