Page 53 - SOBHA REALTY PR REPORT - JANUARY 2024

dimensional surface. It always succeeds in wowing viewers, as it brings brands to life
in unparalleled dimensions.

Ashish Parakh, Chief Marketing Officer at Sobha Realty, said: “The new 3D
Anamorphic advertisement is a robust example of Sobha Realty’s efforts to uphold the
essence ‘Art of Detail’. We have seamlessly integrated our concepts of innovation and
luxury in this first of its kind immersive display, with an aim to draw the attention of a
global investors. At Sobha Realty, we consider this innovation as a way to revolutionise
advertising and showcase our ethos to a diverse community by displaying it at one of
the most renowned destinations in Dubai, Jumeirah Beach Residence.”

This DOOH display comes in line with Sobha Realty’s unwavering resolve to captivate
global minds by breaking boundaries and setting new benchmarks.
Through this move, the developer seeks to exhibit the true spirit of the ‘Sobha Realty’
brand by seamlessly integrating the elements of opulence and innovation in the
advertisement.
Moreover, the display at Jumeirah Beach Residence (JBR), one of the most iconic
tourist destinations, is sure to strengthen the developer’s efforts to attract a multitude of
global investors by leaving a lasting impact.

https://www.arabadonline.com/en/details/news-in-brief/Sobha-Realty-unveils-stunning-3D-
Anamorphic-ad-in-Dubai