Page 3 - FDF PR REPORT - FEBRUARY 2025 (ENGLISH)
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PR REPORT
Family Development Foundation
(FDF)
February 2025
7 Press Releases were issued for Family Development Foundation (FDF)
4 Interviews were conducted for Family Development Foundation (FDF)
30 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 220
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,787,500
*Arabic Total Value of Spend 1:4 AED 7,150,000
English Total AED 530,300
*English Total Value of Spend 1:4 AED 2,121,200
TOTAL AED 9,271,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
