Page 3 - ETIHAD CREDIT INSURANCE PR REPORT - AUGUST 2024
P. 3
PR REPORT
Etihad Credit Insurance
August 2024
1 Press Release was issued for Etihad Credit Insurance
1 Interview was conducted for Etihad Credit Insurance
6 Content Development were made for Etihad Credit Insurance
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 965,500
*Arabic Total Value of Spend 1:4 AED 3,862,000
English Total AED 655,800
*English Total Value of Spend 1:4 AED 2,623,200
TOTAL AED 6,485,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
