Page 31 - ETIHAD CREDIT INSURANCE PR REPORT - AUGUST 2024

Falasi, CEO of Citibank N.A., UAE Onshore. The main goal of the session was to draw
inspiration from Shamsa Al Falasi’s impressive career path and shed light on her key
achievements while discussing the challenges she confronted in her professional
journey; particularly addressing her experiences in international trade across the years.

On this occasion, Shamsa Al Falasi said: “Enhancing women’s role and participation in
the international trade sector has proven to be of integral importance and priority in
contributing to the economic, social and cultural agendas and its long-term
sustainability.

The UAE has been a testament to drawing positive outcomes with the inclusion of
women across various sectors that subsequently contributed to the creation of a
sustainable future, and further proving that empowering females impacts society’s
economic and social goals and acceleration”.

From her side, H.E. Raja Al Mazrouei shed light on the significance of empowering
women and ensuring equal opportunities to promote the advancement of the
international trade sector. She further highlighted the role of Emirati women in leading
economic growth and their presence in foreign trade and entrepreneurship. H.E. Al
Mazrouei commended Shamsa Al Falasi’s journey, which serves as an inspiration both
at a professional and personal level, especially in the conventionally male-dominated
field of international trade. She regarded Shamsa Al Falasi’s success story as a vivid
reflection of the UAE’s success in promoting female participation in the spectrum of
trade.

The session delivered insights on the strategies and initiatives that encourage
inclusivity and adaptability in work environments, and on the vast efforts of both H.E.
Al Mazrouei and Shamsa Al Falasi in boosting institutional inclusivity. It also
underscored their role in harnessing the potential of innovation, technology, and
sustainability to devise business strategies that ensure diversity, flexibility and
achievement across the industry.

The event served as an ideal platform for participants to interact with both speakers
and engage in discussions on topics such as enhancing inclusivity, addressing
challenges and empowering women in the trade sector. The session included a Q&A
with the aim of promoting new perspectives and ideas to improve communication
among Emirati women.
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