Page 22 - MAJRA PR REPORT - AUGUST 2024

8/26/24, 3:18 PM PRESSR: The Authority of Social Contribution – Ma’an announces its latest social incubator cohort: Entrepreneurship For Social Im…
Dana Kamali, Chief Business Officer, at the National CSR Fund – MAJRA said: “We

are pleased to support the latest edition of the Social Incubator Program, which

is closely aligned with MAJRA’s vision of supporting projects that address
national priorities in alignment with the UN SDG’s. This program aims to

empower, recognize and accelerate social enterprises that contribute to

advancing sustainable development in the UAE.'"

Ramesh Jagannathan, Managing Director, startAD said: “Fifty percent of the

world’s population lives in urban settings now, and that number is expected to

grow to 67% by 2050. Imagine the scale of how that would affect our societies.
Abu Dhabi has consistently demonstrated the vision, investment of resources,

and commitment to nurture the most cutting-edge and impactful innovation

worldwide to build truly smart and sustainable cities that address the social

well-being of all residents.”

“startAD is proud to work closely with the Authority of Social Contribution –

Ma’an, to power startups with tangible growth opportunities to enter and grow
in the UAE market through pilot projects with leading industry players.”

Startups play a vital role in the UAE, with Small and Medium Enterprises (SMEs)
contributing up to 63.5 percent of the economy's non-oil GDP in 2022. StartAD is

committed to innovation that goes beyond laying a strong foundation for

growth; it also encourages those with experience and interest in addressing

pressing societal priorities, and finding solutions that improve the quality of life

in impactful ways. Our collaboration with the Authority of Social Contribution –
Ma’an aims to support and empower emerging companies that make significant

contributions to making the Emirate of Abu Dhabi richer and more vibrant.

This joint initiative solidifies our commitment to further strengthen

collaborations between companies and attracting more entrepreneurs to join us

in building paths towards a more sustainable and innovative society.

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