Page 3 - MAJRA PR REPORT - AUGUST 2024
P. 3

PR REPORT


                                                     MAJRA



                                                   August 2024




                    1 Statement was issued for Majra
                    1 Interview was conducted for Majra

                    1 Content Development was made for Majra

                    The Statement was sent to all local, Pan Arab English and Arabic publications.


                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                    A  r  a  b  i  c     T  o  t  a  l                       A  E  D                               496,100

                     *Arabic Total Value of Spend 1:4                     AED                          1,984,400

                    E  n  g  l  s  i  h     T  o  t  a  l                    A  E  D                               318,500

                     *English Total Value of Spend 1:4                    AED                          1,274,000

                    TOTAL                                                 AED                          3,258,400




                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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