Page 10 - AJMAN UNIVERSITY PR REPORT - JULY 2025
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Ajman University Launches Masar Career Excellence
A First-of-Its-Kind Model in UAE Higher Education
Ajman, July 22, 2025 – Ajman University has launched Masar Career Excellence, a pioneering
model that redefines how universities in the UAE prepare students for the future of work. As the
first framework of its kind in the country’s higher education sector, Masar goes beyond the scope
of a traditional career services office. It offers an integrated, future-focused approach to student
development, aligning academic experience with real-world readiness from day one through life
after graduation.
Rooted in the Arabic word رﺎﺴﻣ (masar), meaning the path, Masar Career Excellence is designed
to accompany students and alumni through every stage of their academic and professional
development. From early career orientation and skills training to long-term mentoring, employer
engagement, and alumni networking, Masar offers a cohesive and holistic experience that
empowers students to align their aspirations with real-world opportunities.
Commenting on this innovative initiative, Dr. Karim Seghir, Chancellor of Ajman University,
stated: “Masar embodies Ajman University’s belief that preparing students for the future requires
more than academic excellence. It calls for an environment where purpose, reflection, and real-
world engagement are embedded into the educational experience. Through this model, we aim
to graduate individuals who are not only capable professionals, but also thoughtful leaders with
a deep sense of responsibility to society.”
The introduction of Masar marks a major milestone in Ajman University’s broader strategy to
embed career development into the heart of the educational experience. This commitment has
earned the university global recognition. According to the QS World University Rankings 2026,
Ajman University is ranked #3 in the UAE for employer reputation, a reflection of the institution’s
sustained focus on producing career-ready graduates.
Masar is aligned with We the UAE 2031 and Ajman Vision 2030, both of which emphasize the
development of national talent, the advancement of a knowledge-based economy, and the
empowerment of youth to lead transformative change across sectors. By strengthening the
capabilities of graduates to adapt, innovate, and lead, Masar contributes to the nation’s priorities
for inclusive and sustainable development.

