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7/23/25, 10:13 AM Ajman University Launches Masar Career Excellence-A First-of-Its-Kind Model in UAE Higher Education - Biz Today

Ajman University Launches Masar

Career Excellence-A First-of-Its-Kind

Model in UAE Higher Education

Posted on July 22, 2025 UTC 0

Sha Sha
on on
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News Desk

AJMAN: Ajman University has launched Masar Career Excellence, a pioneering model that

redefines how universities in the UAE prepare students for the future of work. As the first
framework of its kind in the country’s higher education sector, Masar goes beyond the scope of

a traditional career services office. It offers an integrated, future-focused approach to student
development, aligning academic experience with real-world readiness from day one through life

after graduation.

Rooted in the Arabic word رﺎﺳﻣ (masar), meaning the path, Masar Career Excellence is designed

to accompany students and alumni through every stage of their academic and professional
development. From early career orientation and skills training to long-term mentoring,

employer engagement, and alumni networking, Masar offers a cohesive and holistic experience
that empowers students to align their aspirations with real-world opportunities.

Commenting on this innovative initiative, Dr. Karim Seghir, Chancellor of Ajman University,
stated: “Masar embodies Ajman University’s belief that preparing students for the future

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