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7/23/25, 10:17 AM Ajman University Launches Masar Career Excellence A First-of-Its-Kind Model in UAE Higher Education – Executive Bulletin

Ajman University Launches Masar Career Excellence A First-of-Its-Kind Model in UAE
Higher Education

July 22, 2025

Ajman, July 22, 2025 – Ajman University has launched Masar Career Excellence, a pioneering model that redefines how
universities in the UAE prepare students for the future of work. As the first framework of its kind in the country’s higher education
sector, Masar goes beyond the scope of a traditional career services office. It offers an integrated, future-focused approach to student
development, aligning academic experience with real-world readiness from day one through life after graduation.

Rooted in the Arabic word رﺎﺴﻣ (masar), meaning the path, Masar Career Excellence is designed to accompany students and alumni
through every stage of their academic and professional development. From early career orientation and skills training to long-term

mentoring, employer engagement, and alumni networking, Masar offers a cohesive and holistic experience that empowers students to
align their aspirations with real-world opportunities.

Commenting on this innovative initiative, Dr. Karim Seghir, Chancellor of Ajman University, stated: “Masar embodies Ajman
University’s belief that preparing students for the future requires more than academic excellence. It calls for an environment where
purpose, reflection, and real-world engagement are embedded into the educational experience. Through this model, we aim to
graduate individuals who are not only capable professionals, but also thoughtful leaders with a deep sense of responsibility to
society.”

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