Page 49 - AJMAN UNIVERSITY PR REPORT - JULY 2025

8/1/25, 1:36 PM Redefining Career Readiness: Why Universities Must Prepare Students to Lead with Purpose - Education UAE
While conventional career services often support job searches in isolation, these innovative models embrace

a more holistic approach to personal and professional growth. Their career development programs are
curated to cultivate confidence, adaptability, and a sense of purpose—qualities increasingly demanded in

today’s labor market.

By weaving together academic learning, experiential training, and civic engagement, such platforms help
students reflect on their aspirations while understanding the wider needs of society. Internships, career

coaching, sustainability initiatives, and volunteering become more than résumé entries; they are part of a
developmental journey.

A Case in Point: Ajman University’s Masar Career Excellence

Amid a growing number of such platforms, Ajman University is setting higher industry standards with its
Masar Career Excellence. The university has implemented the platform to seamlessly align students’

ambitions with industry opportunities. Masar’s distinctive features, such as practical training, industry
connections, and purpose-driven career guidance, ensure holistic developmental support for both students

and alumni of the university.

According to Dr. Karim Seghir, Chancellor of Ajman University, Masar was created not simply to support

job placement, but to guide students in discovering their purpose and building the resilience needed for an
evolving world of work.

While still relatively new, Masar reflects a broader institutional shift—one that treats career development not

as a standalone service but as an integral part of the wide student experience. It also suggests that higher
education can—and should—extend its impact beyond academic achievement, by helping students

contribute meaningfully to the communities and industries they will soon enter.

Looking Ahead

As the global workforce continues to redefine what it means to be ‘career ready’, universities will increasingly

be judged not just by what students learn, but by how well they are prepared to act, adapt, and lead.
Platforms like what Masar Career Excellence has implemented, stand out for their novel concepts and

approaches. Platforms like Masar are part of this evolving response—not as silver bullets, but as signals of a
deeper shift in institutional priorities.

The question for universities is no longer whether to support career readiness, but how to embed it into the
fabric of the student experience.

For more information, please visit:

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