Page 3 - HyperPay PR REPORT - NOVEMBER 2024
P. 3

PR REPORT



                                                   HyperPay


                                               November 2024




                    1 Press Release was issued for HyperPay
                    1 Interview was conducted for HyperPay
                    The Pess Release was sent to all local, Pan Arab English and Arabic publications.



                    TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                              228,400

                     *Arabic Total Value of Spend 1:4                     AED                            913,600

                     English Total                                                       AED                            112,100

                     *English Total Value of Spend 1:4                    AED                            448,400

                     TOTAL                                                AED                         1,362,000


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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