Page 3 - HyperPay PR REPORT - NOVEMBER 2024
P. 3
PR REPORT
HyperPay
November 2024
1 Press Release was issued for HyperPay
1 Interview was conducted for HyperPay
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 228,400
*Arabic Total Value of Spend 1:4 AED 913,600
English Total AED 112,100
*English Total Value of Spend 1:4 AED 448,400
TOTAL AED 1,362,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
