Page 3 - MBRF PR REPORT - August 2024
P. 3
PR REPORT
MBRF
August 2024
4 Press Releases were issued for MBRF
2 Statements were issued for MBRF
3 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 3,358,100
*Arabic Total Value of Spend 1:4 AED 13,432,400
English Total AED 1,001,300
*English Total Value of Spend 1:4 AED 4,005,200
TOTAL AED 17,437,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
