Page 3 - ECI PR REPORT - SEPTEMBER 2025
P. 3
PR REPORT
Etihad Credit Insurance
September 2025
1 Press Release was issued for Etihad Credit Insurance
1 Statement was issued for Etihad Credit Insurance
4 Content Developments were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,388,000
*Arabic Total Value of Spend 1:6 AED 14,328,000
English Total AED 403,800
*English Total Value of Spend 1:6 AED 2,422,800
TOTAL AED 16,750,800
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
