Page 3 - Red Hat PR REPORT - SEPTEMBER 2024
P. 3
PR REPORT
Red Hat
September 2024
1 Corporate announcement was circulated for Red Hat
The Corporate announcement was sent to all local, Pan Arab English and Arabic
publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 96,700
*Arabic Total Value of Spend 1:4 AED 386,800
E n g l i s h T o t a l A E D 232,500
*English Total Value of Spend 1:4 AED 930,000
TOTAL AED 1,316,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
